In this edition of Campaign Hacks, Tricks and Tips, we'll be discussing effectively merging your digital and field strategy, how NOT to manage your social media accounts and the latest product update from NationBuilder.
Two Candidates Walk Into A Bar
Is this a joke?
No. In fact, if you are running for office, it is very serious. Our hope is to briefly explain how digital strategy and field strategy no longer operate in separate “silos”...and how the campaigns that best merge the two will be more efficient, effective and ultimately, more successful.
So back to our two candidates. They both walk into a bar and inside are 100 people who live in the district. Obviously, they both want to do the three jobs of a candidate; meet voters, secure votes and raise money. The challenge is that they only have 30 minutes.
One candidate starts working the room introducing himself and, hopefully, listening to people’s concerns. That is traditional “field.” Candidate 2 [C2] knows that of the 100 people in the bar, only 80 are registered to vote. Given that they are running in a primary, C2 also know which of those 80 voters are members of their party and so can vote for them. C2 also knows which of those voters have voted in at least three of the last four primaries. C2 knows who of those 20 or 30 voters own their home, have a net worth over $500,000 and have donated to past political campaigns. C2 looks for those specific voters and starts implementing her strategy. That is effectively merging field and digital.
3 Reasons Candidates Should NOT Manage Their Own Social Media Accounts
A political candidate has three jobs:
1. Raise money.
2. Meet voters.
3. Secure support.
Everything else should be delegated, including social media.
I could explain why so many candidates ignore this 101-level advice, but I’ll save that for another time. For the purposes of this post, I’ll address the headline directly.
Reason 1: It sends the wrong message.
With a few notable exceptions, candidates who manage their own social media accounts are unwittingly screaming to the world that they are not viable. After all, it’s not very expensive to hire a competent social media vendor these days. Candidates who refuse to delegate this task are generally either broke, narcissistic, or a combination thereof. Those who don’t fit into these categories are receiving and following bad advice.
Find your people and pages faster with the improved quick search
At NationBuilder, they believe leadership starts with putting people at the center of everything you do. Today, they’re making it even easier to find, update, and further engage those people by displaying results as soon as you start typing in quick search.
Type in a name, email, NationBuilder ID or Twitter ID in the search box and select a profile to edit right from the drop-down. By starting all your profile-related work from quick search you’ll reduce the likelihood of creating a duplicate and save yourself time later. If you can’t find who you’re looking for, you can also create a new profile in one click.
Have a campaign or project you would like to discuss? LET'S TALK.
Welcome to the first edition of FourTier Strategies' periodic newsletter on "best practices" for campaigns, issue advocacy organizations, PACs and non-profits.
We will be offering our own insights, information on new campaign related Apps and Integrations as well as updates to our platform of choice, NationBuilder. If you would prefer to not receive these emails, just click here to unsubscribe.
In the private sector, startup companies often spend months developing business plans. That intensive but necessary process includes a significant amount of research...and that research is critical to the development of effective strategies and tactics.
Most political campaigns are like business startups and the candidates are essentially new “products.” We published a blog post a couple of years ago “Ten Questions To Ask Before Running For Office.” Assuming you can ask and adequately answer those questions, the next question is “Now what?”
The answer? Plan, Plan, Plan.
The first number you need to know is “Votes To Win.”
Political campaigns large and small, want to reach voters and secure votes. They want to do this as effectively and efficiently as possible. The most effective method is a multi-touch approach, combining phone and door-to-door canvassing, digital advertising and peer-to-peer communication. The most efficient methods focus on encouraging and empowering your supporters to grow your campaign, your email list and supporter network organically while focusing on people who can actually vote for you.
VoterCircle is a friend-to-friend outreach platform that dramatically reduces the time and cost of reaching voters. The traditional outreach paradigm is cold campaign-to-voter outreach. VoterCircle changes that paradigm to enable warm personalized friend-to-friend outreach at scale.
NATIONBUILDER FEATURE UPDATE
Build Your Organization With Improved Events Management
NationBuilder has streamlined its Event Management process. You can now edit event settings at the calendar level and apply them to all events and filter for people who RSVP’d, attended, or hosted a specific event. This makes it easier to run lots of events on NationBuilder, either events submitted by your community or created by your organization.
Events let you engage your community and strengthen relationships. Doing them right takes a lot of work. The more events you host, the more of your time this work takes up. We wanted to make sure you could capture the best data about your event rsvp’ers and attendees, without having to do a whole bunch of repetitive work every time you created an event.
We’ve created calendar-wide event settings to simplify the process of setting up an event in NationBuilder. If you use user-submitted events, or if you’ve got lots of people in your organization creating events, calendar event settings allow you to set the tags, paths, point people, and memberships applied by those event pages once at the calendar level rather than having to do it every time you create an event.
Have a campaign or project you would like to discuss? LET'S TALK.
If you would like to get our newsletter delivered directly to your inbox, sign up for our newsletter.
Since 2010, FourTier Strategies has designed more than eighty websites for Republican political campaigns and conservative issue-advocacy organizations. We have worked with dozens of Congressional and US Senate candidates, some conservative PACs, and even Herman Cain's campaign for President of the United States.
We designed all of our clients’ sites using NationBuilder...and we couldn’t be happier with the platform. We’ve written about why campaigns should look at NationBuilder for their campaign infrastructure. In short, it is simply the best, most affordable, and most robust data/donor/volunteer/voter management system available on the market.
We also custom-designed all or parts of those 80+ sites, however; and this was both time consuming and labor-intensive. Quite frankly, that kind of customization is outside the budget of most smaller campaigns.
We wanted to change that, so we created Forthright-Local. In order to help down-ticket candidates, we packaged the technical knowledge and hands-on experience we gained over the years into a far more affordable, yet 100% NationBuilder-compliant, website at a price almost any campaign can afford.Read more