Well, now you know what you can do with the old rule book. For winning campaigns, the days of separate digital and field strategy are over. The key to winning your campaign or advancing your cause is organizing supporters, volunteers, and donors and moving them up the ladder of engagement.
We are experts at taking your organizing efforts to the next level across multiple platforms. Success requires research and planning before the first dollars are raised or the first voter identified. We take a data-driven approach to inform and optimize every aspect of your organization.
Every campaign is different but typically, a challenger will look to level the playing field and an incumbent will have to maintain the advantages of greater fundraising capabilities and a larger organization. In either case, the best way to accomplish this is a campaign plan based on in-depth research, reality-based budgeting and early, effective investment in digital and field infrastructure.
We start the process through a questionnaire that gets you focused on critical questions like "Why you?" "What's the WOW?" and "What are you really selling?" We then assess your "S.W.O.T." -- Strengths, Weaknesses, Opportunities, and Threats -- and develop a detailed plan to address each with measurable goals and benchmarks every step of the way.