The Lynch campaign had already chosen NationBuilder before we came on board but they recognized they needed help to truly level-up their front end website and digital organizing. FourTier Strategies, using our skill sets as both NationBuilder Certified Architects and Experts, is working in full partnership with the Matt Lynch for Congress campaign. We designed their website, built out the campaign's digital infrastructure and created and implemented their digital advertising and social media strategy.
We designed and built what one Pollie Award voter called a "next-generation site" that looks more like a statewide or national campaign. Instead of the typical header banner, we used a video hero image that reflects Matt's dedication to family.
The modal signup form uses Liquid Programming to determine if a returning visitor has previously signed up on the site. If not, they are invited to sign in with email or join using Facebook or via text. Once they do, the site greets them by name and asks them to Endorse, Donate, and Volunteer. If the visitor is a volunteer, that button and changes to Recruit Friends.
Instead of the typical text-heavy homepage, the site uses images and animation effects to draw visitor attention and interest to pull them into the site.