We were brought in to level up Rep. Louie Gohmert's PAC website and revitalize an effort to elect conservative candidates that had gone stale.
We faced a number of challenges which shaped our approach to crafting a digital organizing structure. As a sitting, U.S. Congressman Louie would have little time to dedicate to promoting the PAC. With the proliferation of PACs using politician's and candidate's names to raise money and the growing cynicism of donors, we knew we had to leverage the trust and reputation that he enjoys. We also knew we would have to leverage social media and make it as easy as possible for supporters to spread the word about his efforts.
We started by developing a responsive "mobile first" site.
We created an animated logo that builds on page load It is embedded in a modal sign-up form which gives visitors the ability to join using email, Facebook or Twitter. More importantly, once a visitor joins the modal sign-up changes to a social sharing prompt with Donate and Recruit Friends links.