We are big proponents of digital advertising and recommend to our clients that they allocate the majority of their media buy, to digital. More and more people are moving online to consume news and increasingly video content. The ability to micro-target display ads and pre-roll video means your campaign or cause is reaching people who can vote for you or further your mission.
We are also big proponents of videos. Video content is shared twelve times more often than text. When was the last time you heard of a blog post going viral? We have worked with Award-winning filmmaker, Chris Burgard for a number of clients creating videos that have received hundreds of thousands and even millions of views.
We work with Chris because he understands and shares our focus on story-telling and creates compelling and yes, often controversial videos that take political messaging into pop culture. They get seen, shared and talked about. Isn't that the point?