Whether it is strategic consulting, messaging, social media or website design, what we do is provide solutions that make sense.
In a relatively short time, FourTier Strategies has grown from a start-up to a nationally recognized campaign consulting firm. Why? Because we don't take ourselves too seriously. We take you and your goals seriously.
As NationBuilder Certified Experts, FourTier Strategies has mastered the most effective, robust campaign tools available to any campaign below the level of President. Data capture, volunteer management, crowd-sourced fundraising, social sharing mobile based canvassing and more is all accessible through the NationBuilder platform. We can build your campaign infrastructure and give you the tools to win.
FourTier focuses on bringing proven business strategies to the business of politics. What's your message? How do you "sell" it? How do we achieve and measure success?
Having a website a Facebook page and a Twitter account is not a digital strategy. How do you turn a byte of data into a knock on a door? How do you turn a Facebook update into a Voter ID call? How do you turn a Tweet into a campaign donation?
Your online campaign must be designed to work seamlessly with your "boots on the ground" efforts. Active data management is essential.Learn More
Once you've decided to run for office, form a PAC or start an issue advocacy group, your choice of a General Consultant is the single most important decision you'll make for the rest of your campaign.
At FourTier, we take a different approach than most consultants. Despite our extensive political experience, we tap our business backgrounds and assess client projects as we would business start-ups.Learn More
Anyone can post photos and statements on Twitter and Facebook. Very few people really know how to inspire online activists to spread your message and recruit others to join them.
We do. So, whether it’s “name ID”, fundraising, volunteer recruitment or earned media, when FourTier places a “call to action” on your behalf, people tend to respond quickly and enthusiastically.Learn More
Online advertising must be an integral part of your communications strategy. It is simply too cost effective to ignore.
More importantly, a majority of voters now turn to the internet for information and any serious candidate must be there. Just as a campaign will have a budget for direct mail, radio and TV, you need to have a budget and plan for your online advertising across multiple platforms.Learn More
The days of a campaign website being simply an electronic billboard for a candidate are long since past.
Voters are increasingly accessing the internet via mobile devices, and it is essential that your online efforts are optimized for smart phones and tablets. All must be attractive, compelling and reflective of the best aspects of the candidate. It has to be an integral part of your voter and volunteer outreach efforts.Learn More
As with everything on the internet, online fundraising is rapidly changing as new platforms are developed, competition increases and the donor base evolves. “Online Fundraising” today is more accurately defined as social-media or social-networking based fundraising.
Online political fundraising relies on "crowd-sourcing" or online bundlers who work with direction from, but ultimately independently of, the campaign.Learn More
Should you consider FourTier? Yes, but don't take our word for it.
“If you’ve followed my career at all, you know that I always make it a point to ask the right questions, work on the right problems and surround myself with the right people. Two people who share that approach are Brad Marston and John LaRosa, the co-founders of FourTier Strategies, LLC. They are not your typical consultants because, in addition to their extensive political expertise, they bring to the table more than 50 years of combined private sector business experience. Simply put, these guys “get it”, both on a strategic and tactical level.
I was fortunate enough to meet and work with Brad and John both during my Presidential run and after I moved on to “Plan B”. As vendors to my campaign and PAC, they provided services that included social media consultation and implementation, social media-driven fundraising, blogger relations, video promotion, online “rapid response” and general messaging strategies. I couldn’t be happier with their work ethic, integrity, professionalism and effectiveness...and, for these reasons, I can recommend them without reservation. If you have a PAC or you’re thinking of running for office, do yourself a favor and contact FourTier as soon as possible.”
~ Herman Cain
Read more FourTier client testimonials.