our approach
Assessment
We begin the strategic planning with a critical assessment of the candidate's strengths, weaknesses, opportunities and threats. We make certain that the candidate clearly understands and can communicate the "Why You?" to donors, volunteers and voters.
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Planning
We provide strategic and tactical planning based on S.M.A.R.T. goals. Your campaign will have a clear path to victory based on votes to win, fundraising, volunteer recruitment, voter contact and identification, traditional and social media plans and GOTV. These overlapping plans will be integrated into calendars and checklists. Learn more by clicking here.
Execution
There is one finite commodity in every campaign: the candidate's time. We make it easy for your staff and volunteers to communicate, organize and effect the plans in place, allowing the candidate to focus on raising money and securing votes. Through our strategic partners, we can provide everything from push cards to virtual phone banking. Learn more by clicking here.
Online Tools
An effective online campaign requires much more than just a website. We design an online platform that integrates your entire e-campaign. The "Campaign Command Center" is a virtual campaign office where the campaign coordinates all aspects of online fundraising, out-reach and organization. Learn more by clicking here.
assessment
Most "how to" literature on campaigns starts with " You've decided to run" . We take a different approach. We start with " Congratulations...You won!". Now let's look back over the campaign and see what you did to make that possible. How did you build on your strengths , overcome your weaknesses , seize opportunities and minimize, if not eliminate, threats?
To be successful you need to understand your Strengths and Weaknesses and identify Opportunities and Threats in advance. We work with you in a collaborative process on a critical assessment to determine where you are starting in your campaign. We'll help you identify your Unique Selling Proposition, (Why you?).
When you understand all of that, your campaign becomes an overlapping series of S.M.A.R.T. goals (Specific, Measurable, Achievable, Relevant and Timely). We'll provide you with the Campaign, Finance and Media plans to achieve your goals.
planning
Momentum doesn't just happen . It requires a plan with a series of repeatedly executed, measured and re-evaluated steps . We'll help you determine how many votes you need to win, who to target and how to target the voters you need.
We take your series of goals and translate them into a series of plans: a Campaign plan, Finance Plan and Media plan . We will lay out a strategy of what you have to do and when you have to do it. We'll help you determine how much money it will cost and when and how you need to raise it. We'll show you who you need to engage and how to do so efficiently and successfully.
The old saying " If it's not written down, it's not a plan " is especially true for campaigns--all of which must not only be able to follow a defined course but also react quickly and effectively. It's not a plan if it is not easily sharable, scalable and adaptable allowing your campaign to execute in a fast paced environment.
execution
Successful campaigns rely on a diverse group of people who communicate and work together on shared plans and common goals. A candidate has two jobs: raise money and secure votes . Our job is to make it easy for your team to handle everything else.
We integrate calendars and checklists into all the plans we provide to help you keep your campaign on track and moving forward. The Contact Resource Management system built into the backend of your campaign website allows your team to organize staff and volunteers, set goals, assign tasks and track progress on key functions such as fundraising, Voter ID or GOTV.
We have also partnered with high quality, low cost providers of the campaign services you'll need. From graphic design, printing and direct mail to VOIP phones, virtual phone banks and automated calls, we'll help you save time and money by using established companies with years of experience in political campaigns.
online tools
Effective online campaigning is more than having a website, Facebook page and Twitter account. Politics is no longer just local. It's personal. The goal of an effective campaign is not just to broadcast to thousands of voters. You need to develop a personal connection with one voter and then repeat that process thousands of times.
Welcome to Web 2.1 for politics. Just as "cloud computing" involves sharing resources, data and software via the internet, our Cloud Campaigning creates a virtual campaign office allowing everyone on your team to communicate, coordinate and collaborate from anywhere, 24/7/365.
Your campaign will be more efficient with the ability to share and edit documents and files, schedule internal tasks and public events, communicate with other team members via e-mail, IM, Chat or VOIP securely and in real time.
Our proprietary "Campaign Command Center" also gives your team integrated, permission-based access and control of all social media platforms, online donations, volunteer recruitment as well as the analytics to measure strategies, tactics and progress.
Until recently, these tools were only available to major campaigns at huge expense. We put it all in your hands at a price that makes sense. Imagine the money you will save on office, telephone and related expenses by campaigning virtually "on the cloud."
Call or e-mail us today for a consultation and take a tour of our demonstration site.
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about us
Senior Partners Brad Marston and John LaRosa have over 50 years of combined experience in consulting and management of companies and campaigns. They have managed businesses large and small and worked with campaigns from Mayor, State Representative and Congress to President. Most recently, John was Director of Social Media and Online Fundraising for Sean Bielat for Congress and Brad was a candidate for State Representative. They've been in the trenches and understand what's at stake.
In political campaigns, as in business, success is built on research before strategy before tactics before execution. At FourTier, we help you define your core value propositions and then provide you with a plan to achieve the goals that will lead to victory. We use all the latest tools, but we're rooted in traditional, time-tested fundamentals and practices.
Virtually every aspect of a campaign is a " call to action. " Whether it's soliciting a donation or asking someone to make a phone call, knock on a door or simply tell a friend about the candidate, the campaign must be able to communicate not only the "need", but also the "how and why" in a manner that constantly builds and deepens the relationship between the candidate and his or her target audience.
We understand that there must be a seamless interface between the on and offline campaign. A campaign can have a strong message and all the latest communication tools, but everything must be brought together to ensure the candidate can best perform his or her three key functions: Raise Money, Meet Voters and Secure Votes.
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We help you put the pieces together.
Successful political campaigns ultimately come down to four essential elements: Message, Momentum, Money and Muscle.
We start with core value propositions, the "Why You?", and then provide you with the tools to centrally manage both your netroots and grassroots efforts.
Our clients include Presidential, US Senatorial and Congressional campaigns. Please contact us to discover how we can develop a winning strategy for your campaign.
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