FourTier

STRATEGIES, LLC

MESSAGE
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MOMENTUM
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MUSCLE
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MONEY

WORK

CONSULTING

Don't just plan. Plan to win.
We start with a questionnaire to get you focused on critical questions like: "Why you?" "What's the WOW?" "What are you really selling?" We then assess your “SWOT” -- Strengths, Weaknesses, Opportunities and Threats -- and develop a plan to address each. Finally, we help you put people, policies and practices in place and measure results along the way.

WEB DESIGN

Light. Fast. Elegant. Responsive.
We don't design electronic billboards. We create a mobile-optimized, visually compelling, online hub for your organization. Social media integration designed to promote social sharing means your supporters will be more than engaged. They'll be energized. The user-friendly, easy-to-update Content Management System always keeps your team in complete control.

SOCIAL MEDIA

Don't forget. It's "social" media.
Social Media is a given in politics today, but few people understand why. Of course it's important to get your message out, but to be successful it also has to be part of your plan to let potential get their message IN! Every interaction is a data point to be captured that can improve your efforts. We cut through the noise and make you part of the news.

VIDEO "A TEAM"

We tell your story.
No one can guarantee that a video will “go viral”, but we have demonstrated success in this area. We were part of the teams that created the "Barney Shuffle" (Sean Bielat), the “Smoking Man” (Herman Cain) and "When the Moment is Right" (J.D. Winteregg). We use video to maximize fundraising, online engagement, volunteer recruitment and data collection.

DATA MANAGEMENT

Do "small data" perfectly.
It seems like everyone is talking about "Big Data" these days. Yes it has its place but most smaller campaigns and organizations that manage their "small data" better will see "Big Returns." All of our sites come with the award-winning NationBuild CRM built in. Manage all your data in one place with automated follow-ups so nothing falls through the cracks.

FUNDRAISING

Don't be a Nigerian attorney.
Successful online fundraising comes down to Sales 101. Build rapport. Develop trust. Demonstrate viability. Create a sense of urgency. We work with your campaign across multiple platforms to build your online presence and email list. We also work with top list-serve and revenue share list owners allowing you to reach known donors and other key target audiences.

ADVERTISING

The right ad at the right time.
Online advertising can be precisely targeted using multiple variables and data sources. We work with some of the top providers in the industry to deliver the right ad at the right time to your potential voters, volunteers and donors. As an enterprise-level agency, we use our cross-campaign buying power to minimize cost to your campaign while maximizing results.

LEVERAGE

There is no "slacktivism."
Successful organizations don't use their online presense to just broadcast. They look for every opportunity to increase their supporter base and move those supporters up the engagement ladder…and they do it across multiple platforms. We will tailor a plan to fit your needs and budget and leverage your online activities to support your ground game.

CONSULTING

Don't just plan. Plan to win.
We start with a questionnaire to get you focused on critical questions like: "Why you?" "What's the WOW?" "What are you really selling?" We then assess your “SWOT” -- Strengths, Weaknesses, Opportunities and Threats -- and develop a plan to address each. Finally, we help you put people, policies and practices in place and measure results along the way.

WEB DESIGN

Light. Fast. Elegant. Responsive.
We don't design electronic billboards. We create a mobile-optimized, visually compelling, online hub for your organization. Social media integration designed to promote social sharing means your supporters will be more than engaged. They'll be energized. The user-friendly Content Management System puts your team in complete control.

SOCIAL MEDIA

Don't forget. It's "social" media.
Social Media is a given in politics today, but few people understand why. Of course it's important to get your message out, but to be successful it also has to be part of your plan to let potential get their message IN! Every interaction is a data point to be captured that can improve your efforts. We cut through the noise and make you part of the news.

THE VIDEO "A TEAM"

We tell your story.
No one can guarantee that a video will “go viral”, but we have demonstrated success in this area. We were part of the teams that created the "Barney Shuffle" (Sean Bielat), the “Smoking Man” (Herman Cain) and "When the Moment is Right" (J.D. Winteregg). We use video to maximize fundraising, online engagement, volunteer recruitment and data collection.

DATA MANAGEMENT

Do "small data" perfectly.
It seems like everyone is talking about "Big Data" these days. Yes it has its place but most smaller campaigns and organizations that manage their "small data" better will see "Big Returns." All of our sites come with the award-winning NationBuild CRM built in. Manage all your data in one place with automated follow-ups so nothing falls through the cracks.

FUNDRAISING

Don't be a Nigerian attorney.
Successful online fundraising comes down to Sales 101. Build rapport. Develop trust. Demonstrate viability. Create a sense of urgency. We work with your campaign across multiple platforms to build your online presence and email list. We also work with top list-serve and revenue share list owners allowing you to reach known donors and other key target audiences.

ADVERTISING

The right ad at the right time.
Online advertising can be precisely targeted using multiple variables and data sources. We work with some of the top providers in the industry to deliver your ads to your potential voters, volunteers and donors. As an Enterprise level agency we use our cross-campaign buying power to minimize cost to your campaign while maximizing results.

LEVERAGE

There is no "slacktivism."
Successful organizations don't use their online presense to just broadcast. They look for every opportunity to increase their supporter base and move those supporters up the engagement ladder…and they do it across multiple platforms. We will tailor a plan to fit your needs and budget and leverage your online activities to support your ground game.

John LaRosa

2010 Aristotle Award Winner

Prior to co-founding FourTier Strategies, John ran his own political consulting firm and was recognized for his work with the Aristotle Award for best Republican social media in the 2010 election cycle. (He managed and implemented Sean Bielat’s digital media, blogger relations, rapid response and online fundraising in Bielat's race against Barney Frank.)

Brad Marston

NationBuilder Architect and Expert

Brad began working in online campaigning in 2007 with McCainVictory08.com. Running for State Representative in 2010, he built his campaign website on a social networking platform and raised donations and got volunteers from 27 states. He is a Certified NationBuilder Expert and a frequent media analyst on politics and campaign technology.

US

Prior to co-founding FourTier Strategies, John ran his own political consulting firm and was recognized for his work with the Aristotle Award for best Republican social media in the 2010 election cycle. (He managed and implemented Sean Bielat’s digital media, blogger relations, rapid response and online fundraising in Bielat's race against Barney Frank.)

John LaRosa

2010 Aristotle Award Winner

Brad began working in online campaigning in 2007 with McCainVictory08.com. Running for State Representative in 2010, he built his campaign website on a social networking platform and raised donations and got volunteers from 27 states. He is a NationBuilder Certified Expert and a frequent analyst for local media on politics and campaign technology.

Brad Marston

NationBuilder Architect and Expert

YOU

In just three short years, FourTier Strategies has gone from a two man start-up to a nationally recognized full service political consulting firm. Whether you need help developing and executing your organization's plans or you have a particular initiative that requires special expertise, we're here to help. We work seamlessly with you and your team to get you the results you need.

Our political clients have ranged from first-time City Council candidates to Presidential frontrunners. We’ve also worked with issue advocacy organizations and PACs. Our overall goal, however, is always the same--maximize engagement and impact. To be successful, you must relentlessly test every aspect of your organization's efforts. In order to test you must constantly collect and analyze data and then understand how to react to the results.

We will help you identify your Strengths, Weaknesses, Opportunities and Threats and develop plans to address each one. We will work with you and your team to ensure both strategic “buy-in” and effective tactical implementation. Whether it’s your website, social media platforms, mobile apps, database management , voter outreach programs or other key component of your campaign, we make sure you have what you need to compete and win.

BLOG

It is said that good coders borrow and great coders steal.  That’s why I spend a fair amount of time looking at campaign websites. Some are very good and some are well... It doesn’t take any more time to build a good website than a bad one...although, some  are so bad that I suspect it took extra effort on someone’s part. Every candidate wants a great website and there really isn’t any credible excuse for not having at least a very good one. Generally speaking, those who fail to build an effective...
At FourTier Strategies, we always advise our clients to integrate business “best practices” into their political campaigns. After all, most campaigns are similar to “start-ups” and many candidates, especially first-timers, are essentially “new product launches”. One of several professional fields that must to be studied and mastered by campaigns and candidates is “Sales”. Now, before you push back with “the last thing we need is another snake oil salesman like Slick Willie or Barack”, hear me out. That’s not what I want either. I’m talking about understanding some basic principles of effective...

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